Category: Uncategorized

Color Combinations

The psychology of color is essential. Considering the subconscious effect and associations we make, which will essentially be what your logo will be associated with. Use this to create effective color combinations and most importantly accurate brand associations. The psychology of color is essential. Considering the subconscious effect and associations we make, which will essentially be what your logo will be associated with. Use this to create effective color combinations and most importantly accurate brand associations. The psychology of color is essential. Considering the subconscious effect and associations we make, which will essentially be what your logo will be associated with. Use… Read More

Color

Combinations.

Color combinations is a powerful tool, it has an psychological effect on us. Clients will associate your brand with how the colors make them feel. Therefore color plays a very important role your brand conceptualizing process. I’ve compiled a few inspiring combination.

Color

Combinations.

Color combinations is a powerful tool, it has an psychological effect on us. Clients will associate your brand with how the colors make them feel. Therefore color plays a very important role your brand conceptualizing process. I’ve compiled a few inspiring combination.

1.

number

Grey & Lime.

This lime green exude energy and youthfulness. In high contrast with the dark shade of grey. It draws attention and guides your focus.

This lime green exude energy and youthfulness. In high contrast with the dark shade of grey. It draws attention and guides your focus.

Scorpion
#606060

Bitter lime
#d6ed17

2.

number

Pink & blue.

The light shades give a playful vibe. The blue bring balance with calmness and serenity. All while maintaining the necessary contrast.

The light shades give a playful vibe. The blue bring balance with calmness and serenity. All while maintaining the necessary contrast.

Apricot Peach
#fcd5bf

Cerulean Frost
#5b84b1

3.

number

Red, Navy & Yellow.

Try a trio of colours. The happy shades of yellow compliments the bold red and confident blue.

Try a trio of colours. The happy shades of yellow compliments the bold red and confident blue.

Pomegranate
#ef2f2f

Space Cadet
#2b3252

Bright Sun
#fad744

4.

number

black & orange.

This combination express domination. The black provides a confident platform for the orange which give a scene of energy.

This combination express domination. The black provides a confident platform for the orange which give a scene of energy.

Ecstasy
#f46c1d

black
#000000

5.

number

neutral.

This calm trio of colours. Sage is nature expressing renewal and life. It’s a refreshing peaceful colour. Natural the colour of earth. Stability and solid foundation. reliable and wholesome. Tan is the essence of calmness elegance and simplicity, tying in nicely with the natural and sage to create a stable calm ‘safe haven’.

This calm trio of colours. Sage is nature expressing renewal and life. It’s a refreshing peaceful colour. Natural the colour of earth. Stability and solid foundation. reliable and wholesome. Tan is the essence of calmness elegance and simplicity, tying in nicely with the natural and sage to create a stable calm ‘safe haven’.

Malta
#c1afa4

Swiss Coffee
#d8d1d0

Tiara
#bdccc9

6.

number

Brown & blue.

This is a combination of two strong colours. The slate blue has a combination of blue and greys qualities, sophisticated, reliable, practical, maturity & protection, trust and loyalty. While the tuscany represents grounded, calmness, conservative, organised. Resulting in a established, confident combination.

This is a combination of two strong colours. The slate blue has a combination of blue and greys qualities, sophisticated, reliable, practical, maturity & protection, trust and loyalty. While the tuscany represents grounded, calmness, conservative, organised. Resulting in a established, confident combination.

Tuscany
#8e725e

Space Sparkle
#566c77

The psychology of color is essential. Considering the subconscious effect and associations we make, which will essentially be what your logo will be associated with. Use this to create effective color combinations and most importantly accurate brand associations. 

The psychology of color is essential. Considering the subconscious effect and associations we make, which will essentially be what your logo will be associated with. Use this to create effective color combinations and most importantly accurate brand associations. 

different logo types.

Consist of two elements, a font and a symbol or icon. Traditionally the font will be inside the selected shape. These logos usually have a traditional appearance that makes a striking impact, therefor organisation or tend to favour this logo type due to their classic, traditional style. Emblems tend to be more detailed and intricate. They are less versatile because they won’t necessarily replicate easily across marketing material. For some branding a second more simplified version of the emblem might be created. As the name suggest a combination mark is a combination of a wordmark and a mascot, pictorial or… Read More

Different

Logo Types.

Different

Logo Types.

1.

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Monogram Logo

Monogram logos, also known as Lettermarks are typography based design which uses only a few letters. Usually they are of brand initials rather than the full name. They are easy to identify and focus on minimalism. This is perfect for any brand that has a unusually long name or even if it’s difficult to pronounce.

2.

number

Wordmarks

Wordmark logos or Logotype are similar to Monogram logos, they are both font-based logos. However the difference between the two unlike monograms, wordmarks doesn’t focus on initials bur instead the full name of a brand. Wordmarks pairs well with brand names that are shorter, unique, distinctive and easy to remember as well as pronounce. When combined with memorable typography, creating a unique remarkable brand identity. Both Monogram and Wordmarks are easily replicated across marketing material and branding thus creating a strong brand identity and improving brand awareness.

3.

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Pictorial Marks

Pictorial marks are quite famous. It is an icon or graphic based design. The aim of an pictorial mark is to be emblematic so that the mark alone can instantly be recognised. More established brands benefit from this logo type. They need only an Icon to make the association with their name. This can be a trickier logo type for new companies.

4.

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Abstract Marks

An abstract mark is family of the Pictorial logo type. Its also an icon or graphic, but instead of a recognisable image it’s more an abstract, geometrical form, avoiding literal representation. Like any well designed logo an abstract mark condense your brand into a single unique image, without restrictions of recognisable shapes or images. Abstract marks provides the opportunity to convey your brand values symbolically,free of implications of common associations made of specific images.

5.

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Mascots

Mascot logos unlike other logo types include illustrated character. They are often more fun logo types. Vibrant, cartoonish and possibly playful. The Mascot logo is a efficient way of creating a unique face or spokes character to represent your brand. The purpose of a mascot is to give the audience a wholesome atmosphere and get them involved with a great dynamic.

6.

number

Combination

As the name suggest a combination mark is a combination of a wordmark and a mascot, pictorial or abstract marks. Best of both worlds. Their are multiply ways of arranging the two. Side by side, stacked, framed or integrated to create an single image. This is great for new companies, because an icon is associated with their name this is a versatile choice. Later on they can break it down to a pictorial mark and rely on the icon exclusively. Also these logos are usually easier to trademark than a pictorial mark alone.

7.

number

Emblems

Consist of two elements, a font and a symbol or icon. Traditionally the font will be inside the selected shape. These logos usually have a traditional appearance that makes a striking impact, therefor organisation or tend to favour this logo type due to their classic, traditional style. Emblems tend to be more detailed and intricate. They are less versatile because they won’t necessarily replicate easily across marketing material. For some branding a second more simplified version of the emblem might be created.