Colour combinations is a powerful tool, it has an psychological effect on us. Clients will associate your brand with how the colours make them feel. Therefore colour plays a very important role your brand conceptualising process. I’ve compiled a few inspiring combination.
This lime green exude energy and youthfulness. In high contrast with the dark shade of grey. It draws attention and guides your focus.
The light shades give a playful vibe. The blue bring balance with calmness and serenity. All while maintaining the necessary contrast.
Try a trio of colours. The happy shades of yellow compliments the bold red and confident blue.
This combination express domination. The black provides a confident platform for the orange which give a scene of energy.
This calm trio of colours. Sage is nature expressing renewal and life. It’s a refreshing peaceful colour. Natural the colour of earth. Stability and solid foundation. reliable and wholesome. Tan is the essence of calmness elegance and simplicity, tying in nicely with the natural and sage to create a stable calm ‘safe haven’.
This is a combination of two strong colours. The slate blue has a combination of blue and greys qualities, sophisticated, reliable, practical, maturity & protection, trust and loyalty. While the tuscany represents grounded, calmness, conservative, organised. Resulting in a established, confident combination.
The psychology of colour is essential. Considering the subconscious effect and associations we make, which will essentially be what your logo will be associated with. Use this to create effective colour combinations and most importantly accurate brand associations.